Netimperative Report and Seminar: Spam & ISP's

SECTOR SEMINAR:
Drowning in spam: how can email marketers and email publishers survive?


Date: 15/09/05
Venue: The Commonwealth Club
Timings: 3pm - 6pm

Aim: To educate marketers who use email marketing and need to understand the latest spam blockers
at ISP gateways to ensure their mailings reach the target audience.

Despite the wide use of spam filters, 70 percent of the e-mail messages received by Microsoft Corp.'s
Hotmail Web-based e-mail service are spam messages, according to Microsoft. Marketers
need to evolve to survive.


Target Market: Marketing & Communications Directors/Managers, CEOs

Programme:

3.00 - 3.30             Registration

3.30 - 3.35             Chairs’ introduction
                                Mike Butcher, Editor, Netimperative


3.35 - 4.00             Speaker 1 - Understanding the relationship
                                between marketing and spam
                                Peter Chaplin, MD, Bluestreak

- The implications of spam-fighting tools, from the use of authentication to verify e-mail senders, to
 lawsuits that target individual spammers.
- What impact will spam filters have on the development of email marketing and email newsletters.

4.00 - 4.25             Speaker 2  - The ISP perspective
                                 Malte Pollman , Director Communication Products Europe at LYCOS Europe
           
- What and why are we blocking?
- Problem of unsolicited marketing emails
- Developing strategies with marketers
- Moving the conversation forward

4.25 - 4.45             Coffee & Networking

4.45 - 5.05             Client case study – how to deliver
                               successful campaigns
                                 CITERON
           
5.05 - 5.30             Panel Q&A

5.30 - 6.00             Drinks Reception

To register for this event please email events@netimperative.com with Drowning in spam in the subject line