DMZ: Digital Marketing Zone 2005
- When:
- Nov 17, 2007 from 12:52 to 12:52
DMZ: Digital Marketing Zone
Date: Wednesday November 9th 2005
Venue: The Energy Clinic, London, E1 6NG
Registration: 09:15
Event ends:18:00
Drinks & networking: 21:00
Nearest Tube: Liverpool Street
To Register for the DMZ or Seminars email: events@netimperative.com with the name of the seminar, perfect pitch, workshop or trade show only in the subject line
Netimperative’s second DMZ trade show will utilise all of the lessons and ideas gleened from the successful 2004 event.
The earth zone and water zone will showcase 50 company booths, with 1 seminar room, 1 workshop zone and a series of perfect pitches in the metal zone. The sessions will be staggered to allow for more time to visit the booths, with catering points filtering delegates around the various zones during the extended session breaks. Tickets will be allocated on a registration approval basis and this includes the one-hour seminars, perfect pitches, workshops, refreshments and visiting the booths.
DMZ Themes: Accessibility, Web Analytics, Search Marketing, SEO – organic listings, Email Marketing, Online Publishing, Ad-serving & Trafficking, Ad Sales Networks, Rich Media, Traffick Management.
British Music Week
Netimperative are media sponsors for this years British Music Week. Netimperative & DMZ delegates will get discounted tickets for British Music Week and their delegates will gain Free entrance to the DMZ
For more information please visit http://www.britishmusicweek.com/
British Music Week takes place on the 11th & 12th of November 2005. Netimperative members and DMZ delegates will be able to purchase tickets to British Music Week for ₤200 rather than ₤215. If you would like to book a discounted ticket to the British Music Week please email events@netimperative.com with BMW in the subject line.
Booth Holders: Accipiter, adpepper, Adlink, Adrevenue, Affiliate Future, Bigmouthmedia, Bluestreak, CDA, Checkm8/Goallover, Clicktools, Clickstream technologies, Digital Clarity, Email Reaction, Emediate, Immediate Future, Intellitracker, liase Online, Latitude, Maestro, Netstat, Neutralize, Nielsen//Netratings, Overture, Real Media, Segala, Site Intelligence, Sitelynx, Spannerworks, Tamar, Trafficmac, Traffic Highway, Webcredible.
Programme:
WOOD ZONE: SEMINARS (FREE FOR ALL DELEGATES TO ATTEND)
9.15 – 10.00 Registration & DMZ
Web Analytics: Sponsored by
Site Intelligence
Web Analytic’s - How can it help you
to manage your customers and your
website?
10:00 – 10:05 Chairs introduction, Richard Foan,
ABCe
What is Web Analytics. It really is
simpler than it sounds!
10:05 – 10:20 Simon Robinson, Sales Manager,
Site Intelligence
How Data is collected and how
you can use this to increase
your ROI
10:20 – 10:35 Gareth Phillips, Managing Director,
Syzygy
Top Ten Tips - how to use the
information you gain to full benefit
10:35 – 10:50 Ski Club Case Study, Andy Flint,
Head of Client Services, ABCe
Showcasing the effect Web
Analytics haS on a business
10:50 – 11:00 Questions from the floor
11.00 – 11.30 Coffee & DMZ
(Sponsored by Segala m test)
Online Publishing: Sponsored by
LiaiseOnline
Online publishing – something old,
something new, something
borrowed …..
11:30 – 11:35 Chairs Introduction, Mike Butcher,
Editor at large, Netimperative
How online and offline publishing
is being integrated
11:35 – 11:50 Peter Smith, Business Development
Director, MIVA
Contextual Advertising – Where
are we now?
11:50 – 12:05 Client Case Study, Jonathan Davey,
Managing Director, Business
in Berkshire
You don’t have to be a huge
online business to make online
publishing work for you .
12:05 – 12:20 Ft.com, Stuart Adam, Head of
Online Sales, EMEA
Quick guide to online publishing
the do’s & don’ts
12:20- 12:30 Questions from the floor
12.30 – 14:00 Lunch & DMZ
(Sponsored by Bluestreak International)
Search Marketing - Sponsored by
Spannerworks
An overview of search marketing
14:00 – 14:05 Chairs Introduction
Andrew Gerrard, D-Marketing
14:05 – 14:20 David Tradwell, Business
Development Manager,
Spannerworks
Are you maximising the ROI of your
search campaign, Illustrated with an
SN Brussels Airlines case study
14:20 – 14:35 Heather Hopkins, Director
of Research,
Hitwise
How understanding search behavior
and brand management can
enhance your online marketing
strategy
14:35 – 14:50 David Hughes, Director,
E-mail Vision
Converting your search traffic into
revenue using email
14:50 - 15:00 Questions from the floor
15:00 – 15.30 Coffee & DMZ
(Sponsored by Maestro)
Accessibility - Sponsored by
Segala m test
Making your website available
to everyone. Understanding your users
and making their experience on your
site the best it can be.
15:30 – 15:35 Paul Walsh, Principle Director,
Segala m test
Introduction and overview of accessibility
15:35 – 15:45 Trenton Moss, Director & Head of
Accessibility, Webcredible,
Ten top tips for making a website
accessible
15:45 – 16:00 Dermot O’Mahony, Head of
Production, O2
Case study – following a website
as its makes the change for
accessibility
16:00 – 16:10 Trenton Moss, Director & Head of
Accessibility, Webcredible
Benefits of accessibility
16:10 - 16:15 Paul Walsh, Principle Director,
Segala m test
Conclusion & the carrot that the industry
has been waiting for.
16:15 - 16:30 Questions from the floor
16:30 – 18:00 DMZ Showcase
FIRE ZONE: WORKSHOPS (FREE FOR ALL DELEGATES TO ATTEND)
Meetings/Workshops can be booked hourly, prior to the event, for more information please contact sales@netimperative.com
12:00 - 13:30 SEO: organic listings - Sponsored by Tamar
16:00 - 17:30 Symatic Web - Sponsored by Box UK
Rather than researching suppliers yourself and having to organise initial presentations before identifying a shortlist, you can now attend one of our "Perfect Pitch events," which will showcase the top suppliers in that field enabling you to go straight to the shortlist stage.
Perfect Pitch: Search Marketing
10:00 - 10:05 Chairs Introduction, Mike Butcher,
Editor at Large, Netimperative
10:05 - 10:20 Spannerworks, David Tradwell,
Business Development Manager
10:20 -10:35 Overture, Bill Maclaclan,
Account Director
10:35 -10:50 Latitude, Paul Doleman,
Chief Sales & Marketing Officer
10:50 – 11:05 Tamar, Neil McCarthy,
Commercial Director
11:05 - 11:15 Coffee Break
(Sponsored by Segala m test)
View the Overture presentation
Perfect Pitch: Ad Sales Networks
11:15 –11:20 Chairs Introduction
Andrew Gerrard, D-Marketing
11:20 – 11:35 Adpepper, Mark Nall,
Managing Director
11:35 – 11:50 Adlink, David Bostock,
Group Sales Director UK
11:50 – 12:05 Monetise, Joel Cymberg,
Managing Director
12:05 – 12:20 TBC
View the Adpepper Presentation
Perfect Pitch: Email Marketing
12:30 - 12:35 Chairs Introduction,
Segun Ogunsheye,COO,
TMG
12:35 – 12:50 Bluestreak International,
Dax Hamman,
Account Director
12:50 – 13:05 Email Reaction, Eddy Swindell,
Sales Manager
13:05 – 13:20 EmailBureau, Mike Parry,
Managing Director
13:20 – 13:35 Alchemy Worx, Dela Quist,
Managing Director,
1.35 – 2.00 Lunch & DMZ
(Sponsored by Bluestreak
International)
View the Email Reaction presentation
Perfect Pitch: Web Analytics
14:00 – 14:05 Chairs Introduction, Mike Butcher,
Editor at Large Netimperative
14:05 – 14:20 Nedstat, Linda McDougall,
General Manager UK
14:20 – 14:35 Clickstream Technologies,
Titus Suck, Director of Sales &
Marketing, Rufus Evison, CTO
14:35 – 14:50 Site Intelligence, Simon Robinson,
Sales Manager
14:50 – 15:05 Foviance, Ian Thomas,
Marketing Development Director
15:05 - 15:45 Coffee Break
(Sponsored by Maestro)
View the ClickStream presentation
Perfect Pitch: Ad-serving & Trafficking
15:45 – 15:30 Chairs Introduction, Davina Lines,
Managing Director, Netimperative
15:30 – 16:05 Accipiter, Micheal Keaton,
Director Of European Operations
16:05 – 16:20 Bluestreak International, Peter Chaplin,
Senior Vice President Europe
16:20 – 16:35 Emediate, Christoffer Feilberg,
CEO
16:35 - 16:50 CheckM8, Ilan Averamento,
VP International
View the Accipiter presentation
16.50 – 18.00 DMZ Showcase
18.00 – 21:000 Drinks Reception
Event Sponsors: