Directors Dinner: Online PR

Katy Howell, Director, Immediate Future

6.30pm to 10pm

Torts, 78 High Holborn, London, WC1V 6LS

Holborn

£75 for premium members only

Email events@netimperative.com with your invoicing details. or call 020 8986 7074

Online PR – from blogging to SEO PR, why managing your reputation online is crucial for today’s public relations

Since Kryptonite became the unofficial poster child of how not to manage your online reputation, it seems nothing much has changed. A raft of brands from Reckitt Benckiser and Apple to Dell have all committed online faux pas that have resulted a great deal of brand damage.

Can a company control its image and limit damage and what does the PR and Digital marketing industry need to do to ensure a brand is protected. Debating the changes required by businesses, Katy Howell will also examine how Online PR can dovetail into other online marketing campaigns with blog fodder, podcasts and SEO PR to support integrated programmes that build a favourable reputation.

Please note places are limited to 24 guests:

Lori - Faye Fischler, Netimperative

Charlie Lines Netimperative

Katy Howell, Immediate future

Christopher J Hodgkins, Experian

Rima Awad-Sanders, Experian

Mark Dober, APCO Worldwide

David kind, Synature

Nicholine Hayward, Weboptimiser

Richard Houghton, Carrot Communications Ltd