Directors Dinner: Online PR
- When:
- Jun 21, 2006 from 18:30 to 22:00
- Where:
- Torts
Katy Howell, Director, Immediate Future
Date: Wednesday 21st June 2006Time:
6.30pm to 10pm
Venue:Torts, 78 High Holborn, London, WC1V 6LS
Nearest Tube:Holborn
Cost:£75 for premium members only
How to Book:Email events@netimperative.com with your invoicing details. or call 020 8986 7074
Topic:
Online PR – from blogging to SEO PR, why managing your reputation online is crucial for today’s public relations
Since Kryptonite became the unofficial poster child of how not to manage your online reputation, it seems nothing much has changed. A raft of brands from Reckitt Benckiser and Apple to Dell have all committed online faux pas that have resulted a great deal of brand damage.
Can a company control its image and limit damage and what does the PR and Digital marketing industry need to do to ensure a brand is protected. Debating the changes required by businesses, Katy Howell will also examine how Online PR can dovetail into other online marketing campaigns with blog fodder, podcasts and SEO PR to support integrated programmes that build a favourable reputation.
Please note places are limited to 24 guests:
Guests attending so far:
Lori - Faye Fischler, Netimperative
Charlie Lines Netimperative
Katy Howell, Immediate future
Christopher J Hodgkins, Experian
Rima Awad-Sanders, Experian
David King, APCO Worldwide
Mark Dober, APCO Worldwide
David kind, Synature
Nicholine Hayward, Weboptimiser
Richard Houghton, Carrot Communications Ltd
Helen Nowicka, red consultancy