Directors Dinner: Interactive Agencies & Offline Brands

Directors Dinner: Interactive Agencies and Offline Brands
Speaker: Neil Hughston, Managing Director, Saatchi & Saaichi
Date: Wednesday 19th July
Time: 6.30pm to 10pm
Venue: Torts, 78 High Holborn, London, WC1V 6LS
Nearest Tube: Holborn
Cost: £75 for premium members only (Cancerlations made 72 hours prior to the dinner will still be charged)
How to Book: Email events@netimperative.com with your invoicing details. or call 020 8986 7074

Agenda: Interactivity - what does it mean for agency output? 

We live in an era where consumers have become there own creators, editors, aggregators, distributors and broadcasters of their own content - they really do own the interactive space.

Convergent technologies mean content is available anytime, anywhere, anyhow, traditional linear models of agency output will no longer suffice.

Some thoughts on how to meet such challenges are shared by Neil Hughston, Managing Director  Saatchi & Saatchi Interactive

Neil Hughston's Biography:

Neil graduated from London Guildhall University with a BA Hons in Business Studies and Marketing, starting out as an Account Executive at BHWG which is now Proximity London.
 
•His 12 years experience has seen him work across a variety of blue chip brands primarily in the alcohol, retail and youth sectors covering new product launches, brand development, customer retention and acquisition on clients ranging from Allied Domecq, Diageo, Britvic, Pepsi Co; Lever Faberge, Asda, The Woolwich, beeb.com (BBC) and L’Oreal.

•Prior to joining Saatchi & Saatchi Interactive, Neil held the post of Client Services Director at Tribal DDB London, where he built up the department, championed interactivity across the DDB Network and had primary digital responsibility on the Philips Electronics account globally.

•He is a member of the IPA DMG Committee and a NABS Fast Forward mentor. Neil developed the IPA 4 Effective Digital Communication course which he regularly chairs and he is a speaker on the industry circuit.

•In his spare time he races performance dinghies and sports boats.


Guests attending so far:
Lori Faye Fischler, Netimperative
Charlie Lines, Netimperative
Neil Hughston, Saatchi & Saatchi
John Guria, Weboptimiser
David Dind, Weboptimiser
Ian Hayward, Glaxstar
Dixon Jones, Receptional Ltd
Gavin Stirrat, Advertising.com
Mike Peralta, Advertising.com
Dilhani Palehpitiya, Oracle
Lee Wright, Dare Digital
Maria Davydova, Unanimis
Katy Howell, Immediate Future
Clare O'Brien, CDA
Guy Philipspn, IAB