Director Dinner: Behind the scenes at Ogilvy

Topic: This Director's Dinner will give you a unique insight into one of the best known marketing agencies in the world, and some tips on what you
need to do to stay ahead of the game. Nicole Yershon, Director of Innovative Solutions at Ogilvy, is this month's speaker, and will be explaining how the company adapted to the growth of digital media. Nicole will recount her experiences during her eight years at Ogilvy, including;

- Working with programmers to help create and implement a workflow, digital asset management system and finance system.

- Creating a blackbook of partner relationships across social networking, virtual worlds, mobile, bluetooth, iptv, broadcasters, 3d animators, outdoor media owners and publishers.

- Setting up a digital hub which executes not only on and offline broadcast but also digital escalator panels, digital cross tracks, live webcasts and live streaming.

- Setting up total digital distribution of broadcast commercials globally, negating the need for  tapes and couriers.

- Establishing Ogilvy London's digital innovation lab, which is one of five ogilvy labs around the world (Bejing, Singapore, New York and
Brazil)

Date: Thursday 6th November 2008
Timings: 6.30pm – 10pm
Venue: Biagio Ristorante, 189 Piccadilly, London, W1J 9ES

Cost: £95.00 + VAT Per preson

(Cancelations of dinner places made with in 72 hours of the event must be paid in full)

To Book: Email events@netimperative.com with 'Directors Dinner, Ogilvy' in the subject line.

Sponsored By: Aquent ( www.aquent.com) talent agency for designers and marketers

Speaker: Nicole Yershon, Director, Innovative Solutions, Ogilvy Advertising, London

Nicole started her career in advertising 23 years ago within Creative Services across 2 of london's most traditional and highly creative agencies, GGT and Simons Palmer. 8 years ago Ogilvy London's Chairman gave her the brief to 'bring Ogilvy into the 21st century' - taking them from analogue to digital by working with programmers and implementing  Finance, Workflow and Digital Asset Management systems.Over the last 4 years Nicole has built up Ogilvy's digital hub called Domain.  Which covers all broadcast and video editing,  on and off line (2 avid suites, final cut pro,  after effects suite and a flame).  It includes digital broadcast global delivery.3 years ago her focus shifted to 'new media' covering an understanding of all platforms (iptv, social networking, mobile, search, gaming, digital out of home and posters.....) combining this with 360 marketing elements (Traditional advertising, PR, direct mail, interactive etc) ogilvy now regularly produces non traditional advertising, from long form content, flooding Second Life, live web casting with pop group 'girls aloud', live streaming, podcasting and digital escalator panels to name but a few.Nicole and her team have recently launched for Ogilvy One a Digital Innovations Lab' to spot talent early and bring innovative ideas to market for our Brands. This is an extremely exciting time and not for the faint hearted that don't like change......

Guests Attending:

Davina Lines, Netimperative
Charlie Lines, Netimperative
Clare O'Brien, CDA
Xavier Adam, AMC Networks
Craig Hill, Digital-Outlook
Nicole Yershon, Ogilvy Advertising - London
Ilicco Elia, Thomson Reuters
Mat Morrison, Porter Novelli
Steve Hutson, Aquent
Rob Sheffield, Aquent
Richard Coope, Salter Baxter
Jonathan MacDonald, Ogilvy
Reggie James, Digital Clarity
Martin Bowley, PlayPhone
Segun Ogunsheye, TMG
GiGi Dryer, Babycakes
John Cole, AdKnoledge
Brett Brewer, AdKnoledge
Kolvin Stone, Fox Williams
Mathew Thomson, The News Market
Tony Ashcroft, AAT