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DTSTART:20091014T173000Z
DTEND:20091014T210000Z
DCREATED:20090818T123626Z
UID:ATEvent-7f38a94cfec849a1477efa72b6f9e162
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LAST-MODIFIED:20091016T130427Z
SUMMARY:Interview\: Bing's Cedric Chambaz
DESCRIPTION:For many firms online marketing only means search. Retaile
 rs live and die by their position in the organic search rankings\, and
  fight ever smarter battles in the bid wars for pay-per-click position
 . Money pouring into search marketing has kept search in pole position
 \, accounting for over half of all the online ad spend in the UK. But 
 now there’s a new kid on the block. So before its official launch in
  the UK\, we caught up with Bing’s marketing manager in London. Cedr
 ic Chambaz told Danny Meadows-Klue the story of a new brand\, a new ap
 proach and the big implications for agencies and advertisers fighting 
 on the frontline in search battles.
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