Netimperative Roundtables: "Behavioural Marketing - the future of online advertising or just another piece of hype?"
- When:
- Feb 28, 2006 from 15:00 to 17:00
- Where:
- The Offices of Tangozebra
Date: Tuesday 28th February 2006
Time: 3pm - 5pm
Venue: The offices of Tangozebra, Eldon House, 1 Dorset Street, London, W1U 4EG
Time: 3pm - 5pm
Venue: The offices of Tangozebra, Eldon House, 1 Dorset Street, London, W1U 4EG
Nearest Tube: Baker Street
Guest Speaker: Andrew Gerrard, D-marketing
Netimperative Host: Robin Langford, News Editor
Sponsor: Accipiter

Guest Speaker: Andrew Gerrard, D-marketing
Netimperative Host: Robin Langford, News Editor
Sponsor: Accipiter

Andrew Gerrard, a top marketing specialist within the digital world, leads the discussion with his insight into the new and current trends in digital marketing, with a focus on contextual and behavioural marketing.
What are Netimperative Roundtables?
Netimperative Roundtables jump on some of the key issues of the moment and create an atmosphere of debate, discussion and learning. They are designed to be provocative, fast-paced, highly current and draw on the latest breaking news as a stimulant for debate. Attendees go away with new contacts, ideas and a handy briefing on a sector they need to know about, all in under two hours, and with time to either get back to the office or carry on networking.
Only a small number of people – roughly 15 people - are allowed to attend. There are no sponsors, advertisers, and no “death by power point” presentations.
Cost
Netimperative Premium Member discount:
Netimperative premium members may attend 3 Roundtables for free (Netimperative membership costs £75 a year). Thereafter the cost is £50 + VAT. To sign up for membership email omar@netimperative.com.
Standard non-Member price:
£75 + VAT, with one free annual membership to Netimperative included, which comes, with free entry to two further Roundtable events and priority booking to other Netimperative events throughout the year.
Key independent experts, analysts or journalists in the area for discussion may be allocated a limited free place, but this is entirely at the discretion of editorial.
Booking
Please email omar@netimperative.com with your booking details or
What are Netimperative Roundtables?
Netimperative Roundtables jump on some of the key issues of the moment and create an atmosphere of debate, discussion and learning. They are designed to be provocative, fast-paced, highly current and draw on the latest breaking news as a stimulant for debate. Attendees go away with new contacts, ideas and a handy briefing on a sector they need to know about, all in under two hours, and with time to either get back to the office or carry on networking.
Only a small number of people – roughly 15 people - are allowed to attend. There are no sponsors, advertisers, and no “death by power point” presentations.
Cost
Netimperative Premium Member discount:
Netimperative premium members may attend 3 Roundtables for free (Netimperative membership costs £75 a year). Thereafter the cost is £50 + VAT. To sign up for membership email omar@netimperative.com.
Standard non-Member price:
£75 + VAT, with one free annual membership to Netimperative included, which comes, with free entry to two further Roundtable events and priority booking to other Netimperative events throughout the year.
Key independent experts, analysts or journalists in the area for discussion may be allocated a limited free place, but this is entirely at the discretion of editorial.
Booking
Please email omar@netimperative.com with your booking details or
call on 0208 533 7565
Who should come?
Anyone interested in combatively debating and discussing the digital issues of the day and the wider implications these have for specific areas of business in the UK and Europe.
Typical roundtable attendees include client firms, agencies, industry bodies, consultants, analysts and, where possible, national press journalists.
What happens?
Roundtables are hosted from 3pm to 5pm in a central London location within striking distance of transport links, usually in the West End of London.
3pm - 3:15pm Registration & Networking
3:15pm - 5pm Debate
The topic for discussion is set by Netimperative editorial, and is enhanced depending on the breaking news of the day. The idea behind this format is to allow participants to form their opinions on some of the hot issues of the day.
What do you get out of it?
- The chance to network with peers and experts in a sector and swap contacts.
- A round-up of the latest news and knowledge in a sector and handy briefing of information on a sector both to stimulate debate and to take away with you.
- The chance to debate the issues of the day.
- The chance to be quoted in a subsequent editorial article written after the event. This is not a formal report, but a round-up of the issues discussed and (where possible) including quotes from those attending.
When?
Roundtables run every month and will be announced in the events channel and newsletters. Sign up to our events newsletter at http://www.netimperative.com/newsletters
Who should come?
Anyone interested in combatively debating and discussing the digital issues of the day and the wider implications these have for specific areas of business in the UK and Europe.
Typical roundtable attendees include client firms, agencies, industry bodies, consultants, analysts and, where possible, national press journalists.
What happens?
Roundtables are hosted from 3pm to 5pm in a central London location within striking distance of transport links, usually in the West End of London.
3pm - 3:15pm Registration & Networking
3:15pm - 5pm Debate
The topic for discussion is set by Netimperative editorial, and is enhanced depending on the breaking news of the day. The idea behind this format is to allow participants to form their opinions on some of the hot issues of the day.
What do you get out of it?
- The chance to network with peers and experts in a sector and swap contacts.
- A round-up of the latest news and knowledge in a sector and handy briefing of information on a sector both to stimulate debate and to take away with you.
- The chance to debate the issues of the day.
- The chance to be quoted in a subsequent editorial article written after the event. This is not a formal report, but a round-up of the issues discussed and (where possible) including quotes from those attending.
When?
Roundtables run every month and will be announced in the events channel and newsletters. Sign up to our events newsletter at http://www.netimperative.com/newsletters
Venue kindly provided by: TangoZebra
