"Who owns the content?" and "does it matter?" - AOP IP and copyright forum
- When:
- Nov 20, 2008 from 14:00 to 17:30
Date: Thursday 20th November 2008
Time: 1400 to 1730
Venue: IPC, Blue Fin Building, 110 Southwark Street, London, SE1 0SU
New online business models and diversification of access are surely part of the future for AOP members, but “Who Owns the Content” and “Does this matter”?
Date: Thursday 20th November 2008
Time: 1400 to 1730
Venue: IPC, Blue Fin Building, 110 Southwark Street, London, SE1 0SU
Effective management of traditionally commissioned and acquired material alongside new sources for content will drive value in the future. This forum brings together experts to examine rights ownership behind online publications and its importance for publishers in the longer term. As web users change the way they source and consume content, distributing stories and links or creating their UGC content, mashups and personalised publications, what are the implications for publishers in protecting their copyright, their audiences and their revenue streams?
14:00 Registration
14:30 Welcome and introduction, AOP
14:35 Chair’s opening remarks - Andrew Yeates, Solicitor & IP Adviser to PPA and AOP
14:40 Building a Healthy Online Ecosystem - Tom Rubin, Chief Counsel for Intellectual Property Strategy, Microsoft
This session explores the fine balance between promoting creativity and driving online commerce. It explores the key issues for developing a healthy online ecosystem for creators and publishers.
* Creating a consumer-friendly environment
* Respecting creators' rights
* Fostering technological innovation
* The role of stakeholders
15:10 Commercial aspects of IP and copyright, and how publishers can profit from new content distribution models- Iain Stansfield, Partner, Olswang
Bearing in mind that online media offer value-added, flexible content delivery models for publishing content:
- How does this sit alongside a publishers' ability to profit from these models?
- What are the legal structures enabling publishers to forbid access to unauthorised users?
- How can publishers steer between an online public expecting free access, and the imperative to generate revenues?
15:30 Coffee Break & Networking
15:45 Encouraging Creativity in the UGC age - Andrew Murray, Legal Project Lead, Creative Commons England and Wales / Reader in Law, LSE Law Dept
As the line between creator and consumer becomes increasingly blurred, copyright boundaries are being digressed – often unwittingly. Andrew Murray looks at the impacts of the rise in UGC, and asks if it’s time to cut through the confusion, rethink the way we use copyright law and set material free.
* Why old world copyright laws just don’t work
* The new media consumer / creator model
* Using licenses to set material free
16:05 Managing your content and business model - Dominic Young, Director of Editorial Services, News International / ACAP
Who is benefiting from all your hard work? In today’s online environment, being good at producing product is no longer enough. This session looks at how now, more than ever, publishers need real markets with proper rules.
* Surviving in a different world
* Working with search engines
* Collective solutions
16:25 Roundtable Q&A
Opportunity for speakers to answer questions from the floor
17:00 Drinks Reception & Networking
17:30 Finish