Date: Wednesday 17^th September 2008

Timings: 2pm – 5.30pm
Venue: The Cinema, Channel 4, 124 Horseferry Road, London, SW1P 2TX

Topic: What opportunities does mobile internet now offer UK publishers?  How can publishers effectively distribute their content through mobile services and take advantage of new revenue opportunities?

This forum aims to provide publishers with the tools to take full advantage of this fast developing medium.

Programme:

14:00 Registration

14:30 Welcome and introduction

Ruth Brownlee, director, AOP

14:35 – 14.40 Chair’s opening remarks

Martin Bowley, Chief Executive, PlayPhone EMEA

14.40 – 15.00 The Current Mobile Landscape: Opportunities for Publishers

How is mobile content emerging, what are the opportunities and what is next?

Daniel James, Senior Product Manager, Portals, Orange

15:05 - 15:25 The Agency Perspective: Creating Mobile Content

How to monetise content by delivering what users want.  How to approach content creation - What works, what are the constraints and how it is done to best effect

Hugh Burrows, Director & Co-Founder, Que Pasa

 15.30 – 15.50 The Publisher’s Perspective: Converging Media Platforms

What should publishers do to successfully scale their mobile businesses?

Case Study: The Mojo Project (Mobile Journalism Toolkit)

Ilicco Elia, Consumer Mobile Products Manager, Europe, Reuters

15:55 – 16.15 Coffee Break & Networking

16:15 – 16.35 Engaging with consumers today through mobile

Latest approaches to delivering personalised content

Christopher Bennett, Commercial Director, Blyk       

16:40 – 17.00 Panel Q&A

17:00 – 17.30 Drinks Reception & Networking