AdMonsters EU Publisher Forum XI

Date: Sunday 12th October until Tuesday 14th October 2008
For more info visit: admonsters.org/cn/cn-eu-11.php
Please as the NetImperative Discount Code (25%): EU-DEEPONESponsors:

Sponsors
and services companies in the industry. These include:
*    Platinum sponsors*: Microsoft Advertising
*    Gold sponsors*: DoubleClick EMEA, Right Media
*    Silver sponsors*: 24/7 Real Media, ADTECH, DQ&A Digital Marketing Services, Operative, Revenue Science, The Media Trust Company,  Theorem Inc.
*    Bronze sponsors*: AdMeld Inc., Phorm 

Speaker Agenda:
Keynote: James Sandoval, CEO Invizua & formerly Director, Technology & Analytics Neo@Ogilvy. James will be discussing the importance of user data insight and how publisher operations teams can leverage this data to be more effective, anticipate advertiser needs, and, potentially, become a revenue rather than cost center within their organization.

Inventory & Yield Management: MSN will lead a 45 minute workshop examining the best-practices around inventory and yield management. This
is a very hot topic and Microsoft is one of the most experienced companies in the field. With their acquisition of Rapt earlier this year, they have taken ownership of the most advanced inventory and pricing platform in the market. They will be sharing best practices and tips and tricks with the audience.

Managing 3rd Party Rich Media Relationships: Herbert Dazo, of Yahoo!, will present on Tuesday about some of the challenges and opportunities presented by working with the myriad 3rd party rich media providers in the marketplace. What can you do to take control of this relationship to deliver interactive, compelling creative that won't break your site.

Structured Workshop: We'll be spending a large chunk of time on Monday afternoon collaborating with one another to tackle some of the trickier
issues facing the industry. Teams will examine a problem from all angles, identify opportunities, and create a best-practices session for the rest of the group. These are an excellent opportunity to not only meet but collaborate with your peers in a very constructive way.

Cost & NetImperative Discount:
The event costs £300 and includes: the conference fee, 18 months membership in the AdMonsters Publishers group, and all receptions and
meals. Hotel rooms are available at a deeply discounted price of £220/night. I'd like to extend a *25% discount* to anyone you guys pass along. You can communicate the code *EU-DEEPONE* to anyone that would be interested in attending