Netimperative Sector Seminar: Social Networking

Wednesday 31st January 2007

2:30pm - 6pm

The Hospital 24 Endell Street, Covent Garden, London, WC2H 9HQ

Covent Garden

Free to Netimperative members

Fully booked

Netimperative Sectors Seminar & Report: Social Networking

Sponsored by: Nielsen//NetRatings & WAYN.com

 2.30 - 3.00    Registration

3.00 - 3.05    Chairs’ Introduction,

                        Louise Ainsworth, MD Europe, Nielsen//NetRatings

3.05 – 3.30    Alex Burmaster – Nielsen//NetRatings

Defining the social networking marketplace

-What is social networking

-Who are the main players

-What is the size of the marketplace

-Who is using these sites

3.30 – 3.55    Nathan Elliott – Jupiter Research

 What are the commercial opportunities for publishers and how will social networking influence the future of marketing and media

-What effect will social networking have publishers and their business models?

-Where's the revenue, and how much revenue will there be?

-What opportunities exist for marketers within social networks?

3.55 – 4.15    Colin Donald - Futurescape

Does marketing match social networking users' motivations?

 - Why do people participate in social networking sites?

- The marketing response - it must be more than uploading a commercial to YouTube

 - Six case studies of campaigns aimed at matching these motivations

4.15 - 4.40    Coffee & Networking

4.40 - 5.05    Jerome Touze and Peter Ward – WAYN.com

How the commercial social networking sites see the future

-How WAYN achieved growth

-How they plan to cash in on their audience

-How people use interact online

-User profiles

5.05 – 5.30    Panel Q&A

Hosted by Nielsen//Netratings

5.30 - 6.00     Drinks Reception