Netimperative Roundtable: CPC vs CPA

Search has been a growing sector for the last few years now and proved itself as a fundamental part of the marketing mix for any company wishing to conduct business online. Now we need to evaluate the best bang for our buck, so is it CPA or CPC? And how do we tackle issues such as Click Fraud?

Date: Wednesday 24th january 2006

Founder & Head of Strategy, Sitelynx Search Marketing

Time: 3pm to 5pm

Venue: The Offices of Advertising.com, Shropshire House, 11-20 Capper Street, London, WC1E 6JA

Nearest Tube:  Godge Street

Sponsored by: Sitelynx Search Marketing

Cost: Free for premium members, £75 for non-members.

How to Book: Email events@netimperative.com with your booking details or call 0208 533 7565

Guests Attending;

What are Netimperative Roundtables?

Netimperative Roundtables jump on some of the key issues of the moment and create an atmosphere of debate, discussion and learning. They are designed to be provocative, fast-paced, highly current and draw on the latest breaking news as a stimulant for debate. Attendees go away with new contacts, ideas and a handy briefing on a sector they need to know about, all in under two hours, and with time to either get back to the office or carry on networking.

Only a small number of people – roughly 15 people - are allowed to attend. There are no advertisers, and no “death by power point” presentations.

Cost

Netimperative Premium  Member :

Netimperative premium members may attend 3 Roundtables for free (Netimperative membership costs £75 a year). Thereafter the cost is £50 + VAT. To sign up for membership email events@netimperative.com.

Standard non-Member price:

£75 + VAT.

Key independent experts, analysts or journalists in the area for discussion may be allocated a limited free place, but this is entirely at the discretion of editorial.

Booking

Please email events@netimperative.com  with your  booking details or

call on 0208 533 7565

Who should come?

Anyone interested in combatively debating and discussing the digital issues of the day and the wider implications these have for specific areas of  business in the UK and Europe.

Typical roundtable attendees include client firms, agencies, industry bodies, consultants, analysts and, where possible, national press journalists.

What happens?

Roundtables are hosted from 3pm to 5pm in a central London location within striking distance of transport links, usually in the West End of London.

3pm - 3:15pm     Registration & Networking

3:15pm - 5pm     Debate

The topic for discussion is set by Netimperative editorial, and is enhanced depending on the breaking news of the day. The idea behind this format is to allow participants to form their opinions on some of the hot issues of the day.

What do you get out of it?

- The chance to network with peers and experts in the sector and generate contacts.

- A round-up of the latest news and knowledge in a sector and handy briefing of information on a sector both to stimulate debate and to take away with you.

- The chance to debate the issues of the day.

- The chance to be quoted in a subsequent editorial article written after the event. This is not a formal report, but a round-up of the issues discussed and (where possible) including quotes from those attending.

When?

Roundtables run every month and will be announced in the events channel and newsletters. Sign up to our events newsletter at  http://www.netimperative.com/newsletters