Netimperative Sector Seminar: Online Publishing & Media

: Wednesday 14th November 2007

1:30pm -6.00pm

Congress Centre, 28 Great Russell, Street , London,  WC1B 3LS

Tottenham Court Road

  email events@netimperative.com with the name of the event in the subject line and full guest names and contact details in the body text.

Free to Netimperative Premium members, 75.00 + vat for non-Netimperatie Premium members ( price includes a 1 year Netimperative premium membership to Netimperative.

0208 986 7074 or email events@netimperative.com

Netimperative Online Publishing Seminar

1:30pm - 2:00pm                 Registration

2:00pm - 2:05pm                 Chair's Introduction

                                                Frank Kelcz, Director, Rocketseed

2:05pm - 2:35pm                 Keynote Address:

                                                Chris Lloyd, Assistant Managing Editor, Telegraph Media Group

The rapidly changing nature of the media landscape requires new approaches to publishing that reflect the interests of readers and advertisers alike. This session looks specifically at the editorial challenges faced by the Telegraph Media Group and how they have transformed the organisation to take full advantage of these changes.

2:35pm - 3.00pm                 Impact of the Social Networks

                                                David Cushman, Digital Development Director, EMAP

                                                Online communication has been through a major transformation in the last few years, and                                                     there are new opportunities provided by Web 2.0, focused around user-generated,                                                                     peer-to-peer content. This speaker session explores the impact of Web 2.0 on the marketing                                                 landscape and looks at how social networking can impact on the digital publishing market,                                                     exploring how new marketing methods are developing hand-in-hand with new online models.

3.00pm - 3:20pm                 Case Study - Madgics & The Guardian

                                                Simon Conroy, CEO, Madgex                                                

Josh Smith, National Online Manager, Guardian Recruitment Solutions

3:20pm- 3:45pm                 Coffee & Networking

3:45pm - 4:10pm                 Monetising online content through advertising

                                                Ivan Pope, Founder, Snipperoo

This session explores the various options that exist for publishers and media owners to monetise their content through display advertising, rich media and new ad formats such as widgets, gadgets, in-line and in-txt.

4:10pm - 4:35pm                 Focus on Video Advertising - What are the options & potential results?

                                                Phil Cooper, CEO, Utarget

                                                There is huge demand from users for video online.

This represents a major new content and revenue opportunity for publishers. This speaker session explains the options for publishers in hosting, and generating advertising income from, video content.

4:35pm - 5.00pm                 Search

                                                Mike Teesdale, Planning Director, Harvest Digital

With 27% of print advertising spend moving to search advertising publishers who have both offline and online publications need to transition their revenues to survive.

5.00pm - 5:30pm                 Panel Q&A

                                                Chris Lloyd, Assiatant Managing Editor, Telegraph Media Group
                                                David Cushman, Digital Development Director, EMAP
                                                Simon Conroy, CEO, Madgex
                                                Josh Smith, National Online Manager, Guardian Recruitment Solutions
                                                Ivan Pope, Founder, Snipperoo
                                                 Phil Cooper, CEO, Utarget
                                                 Mike Teesdale, CEO, Harvest Digital
                                                 Iain Fletcher , VP of Marketing, Convera
                                                 Moderated by Frank Kelcz, Director, Rocketseed

5:30pm - 6:00pm                 Drinks Reception & Networking