Netimperative Sector Seminar: Online Publishing & Media
- When:
- Nov 14, 2007 from 13:30 to 18:00
- Where:
- Congress Centre
: Wednesday 14th November 2007
Timings:1:30pm -6.00pm
Venue:Congress Centre, 28 Great Russell, Street , London, WC1B 3LS
Nearest tube:Tottenham Court Road
How to book:email events@netimperative.com with the name of the event in the subject line and full guest names and contact details in the body text.
Payment details :Free to Netimperative Premium members, 75.00 + vat for non-Netimperatie Premium members ( price includes a 1 year Netimperative premium membership to Netimperative.
Contact Us:0208 986 7074 or email events@netimperative.com
Netimperative Online Publishing Seminar
1:30pm - 2:00pm Registration
2:00pm - 2:05pm Chair's Introduction
Frank Kelcz, Director, Rocketseed
2:05pm - 2:35pm Keynote Address:
Chris Lloyd, Assistant Managing Editor, Telegraph Media Group
The rapidly changing nature of the media landscape requires new approaches to publishing that reflect the interests of readers and advertisers alike. This session looks specifically at the editorial challenges faced by the Telegraph Media Group and how they have transformed the organisation to take full advantage of these changes.
2:35pm - 3.00pm Impact of the Social Networks
David Cushman, Digital Development Director, EMAP
Online communication has been through a major transformation in the last few years, and there are new opportunities provided by Web 2.0, focused around user-generated, peer-to-peer content. This speaker session explores the impact of Web 2.0 on the marketing landscape and looks at how social networking can impact on the digital publishing market, exploring how new marketing methods are developing hand-in-hand with new online models.
3.00pm - 3:20pm Case Study - Madgics & The Guardian
Simon Conroy, CEO, Madgex
Josh Smith, National Online Manager, Guardian Recruitment Solutions
3:20pm- 3:45pm Coffee & Networking
3:45pm - 4:10pm Monetising online content through advertising
Ivan Pope, Founder, Snipperoo
This session explores the various options that exist for publishers and media owners to monetise their content through display advertising, rich media and new ad formats such as widgets, gadgets, in-line and in-txt.
4:10pm - 4:35pm Focus on Video Advertising - What are the options & potential results?
Phil Cooper, CEO, Utarget
There is huge demand from users for video online.
This represents a major new content and revenue opportunity for publishers. This speaker session explains the options for publishers in hosting, and generating advertising income from, video content.
4:35pm - 5.00pm Search
Mike Teesdale, Planning Director, Harvest Digital
With 27% of print advertising spend moving to search advertising publishers who have both offline and online publications need to transition their revenues to survive.
5.00pm - 5:30pm Panel Q&A
Chris Lloyd, Assiatant Managing
Editor, Telegraph Media Group
David Cushman, Digital
Development Director, EMAP
Simon Conroy, CEO, Madgex
Josh Smith, National Online
Manager, Guardian Recruitment Solutions
Ivan Pope, Founder, Snipperoo
Phil Cooper, CEO, Utarget
Mike Teesdale, CEO, Harvest
Digital
Iain Fletcher , VP of Marketing,
Convera
Moderated by Frank Kelcz,
Director, Rocketseed
5:30pm - 6:00pm Drinks Reception & Networking
