Netimperative Sector Seminar - How online publishers can utilise operational efficiencies to drive revenue

2.00 - 2.25

Registration

2.25 – 2.30

Chairs’ introduction Overview of the publishing landscape

2.30 - 2.50

The Operations Revolution  R. Michael Leo, CEO and President, OperativeAs media continues to merge and overlap (radio, TV, mobile, Internet, podcasting), efficient operations are mission critical to any advertiser.  Operative believes that Publishers must coordinate their people, processes, and technologies to stay competitive in the digital landscape.

2.50 - 3.10

Ashley Norris, Creative Director, Shiney Media
How do you wrap advertising around blogs and social media without irritating users or becoming affiliated with inappropriate content? This speaker session looks at the marketing methods most likely to succeed and fail in the changing landscape of digital publishing, while examining non-traditional revenue streams that could become more important in the future.

3.10 - 3.30

Coffee & Networking

3.30 - 3.50

top ten tips
Peter Smith, Business development Director, MIVA
How online publishers can drive incremental revenue without cannibalising
their existing business model. The options that publishers have to complement their existing display
advertising/subscriptions revenue to generate new revenue streams for
their business.

3:50 - 4.10                   

Case Study Presentation: Claire Proctor, Commercial Account Manager for
iVillage UK

4.10 – 4.30                 

Panel Q&AR. Michael Leo, CEO and President, Operative          

4.30 - 5.00

Drinks Reception