Sector Seminar: Digital Data Collection
- What:
-
- Event
- When:
- Nov 17, 2007 from 12:51 to 12:51
Sponsored by (Clickstream Technologies PLC)
Clickstream.com
Venue: Browns Courtrooms, 82-84 St Martins Lane, Covent Garden, London, WC2N 4AA
Aim: To educate businesses about efficient data collection and how to
then analyse that data effectively.
Target Market: Senior executives/directors, Marketing
directors, Marketing managers, CTOs, Heads of new
media/digital/e-commerce, Business analysts
Programme:
3.00 - 3.30 Registration
3.30 - 3.35 Chairs’ introduction
Mike Butcher,
Editor ,
Netimperative
3.35 - 4.00 Speaker 1
Titus
Suck, Director of
Sales &
Marketing
Clickstream
Technologies PLC
Data Quality: the business case
Methods
of Collecting Digital Data
- Log
file analysis
- Page Tagging
- Clickstream automation
Digital data and analytics: cases
For more information on the
presentation please contact Suck@clickstream.com
4.00 - 4.25 Speaker 2
Richard Foan , ABCe,
Managing Director
The
Importance of standard
measurements for the online
advertising industry
and the role of
digital data capture has to play.
For more
information on the presentation please contact Joanna.oliver@abce.org.uk
4.25 - 4.45 Coffee & Networking
4:45 - 5:05
Case Study
Jeremy Tapp, Magicalia
For more
information on the presentation please contact jeremy@magicalia.com
5.05 - 5.30 Panel Q&A
5.30 - 6.00 Drinks Reception
To book your place at this event please email events@netimperative.com with Digital data in the subject line.