Advanced Email Strategies

Date: Thursday 4th October 2007
Venue: Churchill Museum & Cabinet War Rooms, Clive Steps, King Charles Street, London, SW1A 2AQ
Nearest Tube: Westminster or St James Park
Cost: Free to Netimperative premium members, 75.00 + Vat for non-members (this delegate price includes a years premium membership of Netimperative, please supply invoicing details upon booking)
How to book: email events@netimperative.com with advanced email strategies in the subject line.
Call us: 020 8986 7074

Conference Agenda

9:00am – 9:30am
Registration & Networking

9:30am – 9:45am
Welcome / Introduction
Mike Weston, Silverpop

9:45am – 10:45am
UK/EU Email Marketing
Nate Elliot, JupiterResearch

10:45am – 11:00am            
COFFEE BREAK

11:00am -11:30 am            
Email in a Web 2.0 World
Mike Nutley, New Media Age

11:30am – 12:00am            
Retail Email Marketing Study
Mike Weston, Silverpop

12:00am – 12:30pm            
Email Content & Creative
Skip Fidura, Email Partner, OgilvyOne worldwide Ltd., London

12:30pm – 2:00pm           
LUNCH & NETWORKING

2:00pm – 2:45pm            
Keynote: Unlocking the Value of Customer Relationships
Bill Nussey, Silverpop

2:45pm -3:30pm            
Panel Discussion & Case Studies
Moderator: Corey Williams, Silverpop

3:30pm – 3:45pm            
COFFEE BREAK & NETWORKING

3.45pm – 4:15pm            
Email as Conversations
David Hawdale, Hawdale & Associates

4:15pm –4:45pm            
Deliverability Insights
Ted Roberts, Silverpop

4:45pm – 5:00pm            
Wrap Up
Mike Weston, Silverpop

5:00pm – 6:00pm     
Drinks Reception