Web Analytics

Web analytics is often used in the commercial sector to see which parts of a site or advertisment work and which ones do not. UK marketers are increasingly turning to Web analytics firms to help them monitor the success of their online and offline marketing campaigns.

Generator

Generator uses Web Analytics to observe customer paths and to identify patterns or problems on client sites. This activity allows us to see what is happening and investigate areas for attention. Combining this “what is happening” with our Customer Experience testing then allows us to identify the “why is it happening”, allowing the analysis results to be translated into action that delivers improvements. We also use multi-visit Customer Journey Analytics to assess the value of customer clicks before the “last click” (or actual sale), allowing dramatic improvements in search and marketing results.

Netizen

Netizen is a digital marketing agency specialising in pay-per-click (PPC), search engine optimisation (SEO), website design and web development. It offers managed and consultative services across a range of sectors including travel, recruitment and property. Netizen's services are entirrely focussed on generating profitable business for its customers through the web.