Having a great website isn't worth much if searchers can’t find you on Google. Tom Griffiths, business development manager at digital agency Cheeze, explains the importance of ‘crawlability’.
Agencies and brands torture themselves trying to define word of mouth marketing, but fundamentally it will always be about engaging with people by talking about things they like or are interested in. Simon Quance, Head of digital PR and engagement at Hyperlaunch, looks at the best ways to harness the power of community.
This month, Netimperative held an online publishing seminar, looking at the current trends affecting the industry. In case you missed out, we’ve provided some video highlights from the event.
In response to Austen Kay’s column last month ‘Ad Networks Don’t care about publishers’, Ian Woolley, managing director at OTPmedia, argues why this is not always the case.