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SEM (Paid Search)

According to the Office of National Statistics, search is the most popular activity on the Internet bar email, and search engines are often the first port of call for Internet users. Unsurprisingly, this means many companies see search advertising as the most effective way to reach potential customers online. The concept of a search engine is an advertisers' dream. Aglobal audience of billions conveniently stating what they want, and looking for companies and organisations to fufill these desires. Search advertising therefore gives companies a unique way of connecting with customers who are searching for what they sell. Paid-for search (also called sponsored search) broadly refers to the practice of advertisers paying search engines to be included in a user's search results on relevant, pre-determined keywords. Search engines use an auction-based method to detemine the placement of paid for listings, with the top placing allocated to the highest bidder. Sponsored search listings appear in a section separate from natural, or organic, search results, usually at the top or beside natural listings, carrying a disclaimer that the listings have been paid for. Search marketing professionals traditionally use one of two formats when its comes to sponsored search. Advertisers can pay for ads based on keyword queries made on search engines or their partners, such as shopping comparison sites. Alternatively, they can opt for advertising based on the content context of a publisher's web page. Both formats can be paid for based on every time a user clicks on the link (pay-per-click) or the number of page impressions. Some search engines also offer a 'paid inclusion' format, where an advertiser pays simply to be included in search rankings. Unlike the other formats, this guarantees inclusion but not placement. The paid-for search market has become increasingly sophisticated, with some services offering geo-targeting, enabling advertisers to only show ads based on the locations of searchers. In addition, pay-per-call services, pioneered in the US, are beginning to take off in the UK. Pay-per-call is billed as an alternative to traditional pay-per-click search advertising, where the advertiser is only required to pay for the adverts that result in phone calls, in much the same way pay-per-click advertising only charges for visitors sent to a website. There are many paid-for search companies listed here, offering a wide range of services to help you make the most out of the burgeoning search market. Paid search suppliers include the search engines themselves as well as agencies that are specialist in optimising campaigns with the search engines to maximise effectiveness.

DBD Media

DBD Media have been delivering transparent, ethical and effective PPC and SEO campaigns for 8 years. Our clients include the BBC, IPC Media and RBS. Our expert and personalised service is target driven, with detailed, transparent reporting. In short, we hit the numbers. Search Marketing is getting increasingly competitive and complex- call us to discuss how we can help you hit your customer acquistion or lead generation targets.

Efficient Frontier

Efficient frontier is the market and technology leader in providing paid search marketing. The company provides the most powerful, most effective technology and comperhensive services, to ensure large scale, complex search campaigns achieve the highest possible ROI. the largest advertisers use efficient frontier to achieve unprecedented levels of SEM efficiencies, scalability, risk reduction and growth.

Latitude Group

Latitude offers award-winning integrated digital marketing services, from world-class search engine marketing (pay-per-click and search engine optimization), to results-driven online display, and social media consultancy. Our brand expertise, market understanding and analytical resources help our clients engage their online audiences, win new customers, and build their brand on the Internet.

NetBooster

Established in 1998, NetBooster is a european agency specialising in search engine marketing, digital media planning and buying, and affiliate marketing. Specific digital services include pay per click, search engine optimisa- tion, XMLtraffic generation, display, email, social, data mining/CRM, mobile and stategic online consultancy.

Netizen

Netizen is a digital marketing agency specialising in pay-per-click (PPC), search engine optimisation (SEO), website design and web development. It offers managed and consultative services across a range of sectors including travel, recruitment and property. Netizen's services are entirely focused on generating profitable business for its customers through the web.

 

Adknowlege

Advertising.com

Ask Jeeves

  • 020 7421 1651

Bigmouthmedia

  • Heather Luscombe / Lyndsay Menzies
  • 0845 130 0022

Blowfish Digital

Coast Digital

Dealgroupmedia UK

Design Dock

Digital Clarity

Equator

Five by Five

Glass Partnership LTD

I-level

Netstep

Neutralize

Sitelynx Search Marketing

Steak Media

Swamp at brahm

TBG London

Unique Digital

Valueclick

WebCertain

WebCertain

Weboptimiser

October Events
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Upcoming Events
AdMonsters EU Publisher Forum XI Oct 12, 2008
A4uexpo Affiliate Marketing Conference Oct 14, 2008
Directors Dinner: IASH - Industry body with bite Oct 15, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
All upcoming events…
Analysis
Netimperative Sector Report: Online Publishing 2008
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Sep 23, 2008
Guest comment: The rise and rise of 'anti-design'
Designers who focus on producing only meek and sustainable things are denying their own creativity and impact on the world. In this thought provoking article, consultant Martyn Perks asks if less really is more when it comes to design…
Aug 29, 2008
Event report: The Challenges of Brand Loyalty
Last week’s Directors Dinner was hosted by Amnesty International, looking at the challenges that brand loyalty can bring, both in terms of messaging and reputation management. Davina Lines, MD at Netimperative, was there to report.
Jul 28, 2008
Guest Comment: Customer engagement – why a little TLC pays off
Research shows companies that add personal content to their e-commerce sites outperform the competition. Frank Lord, Regional VP EMEA at ATG, looks at the best ways to engage shoppers online.
Jul 24, 2008
Event report: The Golden Age of Digital Marketing
Last week, Netimperative hit the road to hold its first ever Directors Dinner in Manchester. Hosted by Phil Williams of Rocketseed, this event looked at the challenges of getting digital marketing taken seriously at board level. Davina Lines, MD at Netimperative, was there to report...
Jul 23, 2008
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