Search Technology

The ability to search for specific subjects online has always been a great time saving tool for users, media owners and advertisers alike. The practice has become so ubiquitous that users often expect a search function as navigation standard for all websites. Failing to include a search feature on a website can be a major detriment in terms of retaining visitors, especially if your site includes a large archive of material. However, integrating a search engine within a website can be a complex task, and many companies opt to outsource the work to search or match technology firms. Internal search engines, often referred to as enterprise search, allow users to search across all public-facing web pages within a site based on keywords. Web publishers are increasingly enhancing their own internal search functions in a bid to entice users away from external search engines, to increase traffic and customer loyalty. Having a good quality search engine also saves time and resources by encouraging users to become more self-sufficient. Along with enterprise search, some search technology firms offer guided navigation solutions, such as drop down menus on the home page to help users hone in on their desired subject. There are a number of search technology firms listed here that provide a range of integrated search features to help you improve site navigation and enhance customer experience.