Mobile Marketing

The mobile phone is fast becoming a primary means of communication, not only for voice but also for digital services, such as email, video, music and photos. As mobile technology becomes increasingly sophisticated, with the growth of third generation (3G) services enabling a much faster transfer of wireless data, mobile marketing is beginning to live up to its potential. Subsequently, the practice of mobile marketing has expanded beyond simple SMS promotions and ringtones to incorporate 3G video, viral campaigns, music downloads, bluetooth transfers and even redeemable high street vouchers. Mobile Marketing is now used by marketers in every sector, targeting audiences of all ages, reflecting the wide penetration and use of the medium that now prevails. Increasingly, mobile marketing is moving away from being a supplemental channel to leverage traditional campaigns, to become a stand-alone medium to reach consumers, especially the lucrative youth market. Listed below is a selection of mobile marketing firms that offer ranges of services that will help you capitalise on this fast growing medium.