Content Management

Attracting users to your site is certainly a challenge, but trying to keep them there can be just as trying. Keeping your site fresh with regularly updated content, while using a flexible structure to incorporate emerging technology is vital to ensure your digital business prospers in the long term. A content management system (CMS) refers to a software system that lets publishers organise, automate and update their digital content, be it on a website, interactive TV destination or mobile portal. For websites, content management systems help publishers update content, such as text, images or coding, either automatically or manually. They can also manage transactions, such as credit card payments on ecommerce sites. CMS software is available in both open-source (available to all) or proprietary (restricted use) solutions. An open-source CMS is usually available on a CD or downloadable via the Internet, and is installed and configured on your network's server. However, some CMS solutions are provided via an application service provider (ASP) which is hosted externally or installed under licence onto your server. The CMS provides the backbone on which your site will operate and evolve, so selecting the right system can play a crucial part in achieving long term goals. While offering an intuative and easy to use way of updating your site is initially important in keeping your site 'sticky' with users coming back for more, a good CMS will also help you 'future proof' your site to incorporate new technology over time. The vendors listed here provide a range of CMS solutions for a range of business needs.