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Ad Sales Networks

Digital ad sales networks provide a link between media owners and advertisers. Media owners can turn to ad sales networks to outsource their digital sales activities, who will then negotiate with advertisers and media buying agencies on their behalf. Online ad sales networks handle the advertising space for a client's digital domains, including Internet, mobile and interactive TV destinations. Some ad sales networks can handle further sponsorship and strategic partnership developments. While ad networks are expected to bring in the highest paying advertisers to make optimum use of a media owners ad space, a good network will also bear in mind the relevancy of the ads to the media owners' audience. For example, obtrusive expandable banners could frustrate a websites' users, which in turn could drive down traffic. The ad sales networks listed here exist to help you manage the delicate balance between the needs of the media owner, advertiser and consumer.

OTP Media

OTPmedia is a dynamic online ad agency proactively working on behalf of its growing number of select publishers. We work closely with agencies, advertisers and publishers to best identify, place and optimise banner advertising, sponsorships, advertorials and tenancies. Our publishers have experienced significant and consistent growth in revenue and our advertisers see improved returns on their campaigns.

 

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24/7 Real Media

Ad Precision Ltd.

Adknowlege

Adlink

AdPepper

Adrevenue

Advertising.com

Advertisingsales.co.uk

Adviva Media Ltd

Blue Lithium

Dealgroupmedia UK

Monetise Ltd

Unanimis

VCMedia

October Events
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Upcoming Events
AdMonsters EU Publisher Forum XI Oct 12, 2008
A4uexpo Affiliate Marketing Conference Oct 14, 2008
Directors Dinner: IASH - Industry body with bite Oct 15, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
All upcoming events…
Analysis
Netimperative Sector Report: Online Publishing 2008
This year's report looks at how online publishers and media need to cater for changing consumer expectations and demands. As social networking and online video become established, how do publishers capitalise on this growing thirst for user generated content?
Sep 23, 2008
Guest comment: The rise and rise of 'anti-design'
Designers who focus on producing only meek and sustainable things are denying their own creativity and impact on the world. In this thought provoking article, consultant Martyn Perks asks if less really is more when it comes to design…
Aug 29, 2008
Event report: The Challenges of Brand Loyalty
Last week’s Directors Dinner was hosted by Amnesty International, looking at the challenges that brand loyalty can bring, both in terms of messaging and reputation management. Davina Lines, MD at Netimperative, was there to report.
Jul 28, 2008
Guest Comment: Customer engagement – why a little TLC pays off
Research shows companies that add personal content to their e-commerce sites outperform the competition. Frank Lord, Regional VP EMEA at ATG, looks at the best ways to engage shoppers online.
Jul 24, 2008
Event report: The Golden Age of Digital Marketing
Last week, Netimperative hit the road to hold its first ever Directors Dinner in Manchester. Hosted by Phil Williams of Rocketseed, this event looked at the challenges of getting digital marketing taken seriously at board level. Davina Lines, MD at Netimperative, was there to report...
Jul 23, 2008
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