Video
BrightRoll boosts programmatic video analytics for brands
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.
What makes a video go viral? (video)
With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral.
Halfords debuts #31FitterDays social media campaign
This January Halfords are launching #31FitterDays on Facebook, encouraging people to get more active.
Sony premieres ‘The Interview’ online after hacking controversy
Sony Pictures has expanded distribution of its controversial comedy film The Interview to include more theatres and video-on-demand platforms, after hackers threatened to attack cinemas screening the film.
Skype adds real-time language translating tool for video calls
Microsoft has launched a test version of the Skype Translator which decodes conversations in Spanish and English in real time.