Top Euro 2016 sponsors: Kia Motors and Vauxhall score big
Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.
Ads
Programmatic trends: Advertisers still relying on agencies as publishers opt for in-house systems
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
Cannes Lions 2016: Highlights from Day 2
The second day at Cannes Lions 2016 featured sessions from WPP, SapientNitro, Brian Eno with Dentsu Lab Tokyo and Hakuhodo Inc. Catch up on the key moments in this highlight reel below.
Cannes Lions 2016: Yahoo reveals storytelling mobile ad format ‘Tiles’
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices.
Cannes Lions 2016 Highlights from Day One
Cannes Lions 2016 kicked off with a bang, with sessions from David Copperfield with memBrain, SNASK, Insight Publicis Nigeria and Taylor Herring. This video highlights reel shows the best from the opening day of the festival.
Two-thirds of UK marketers ‘feel unprepared for Brexit’
With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey.
Digital skills crisis: 72% of companies struggle to hire staff they need
As a new poll reveals 72% of companies said they found it difficult hiring staff they need to grow their business, CEOs of some of the fastest-growing UK companies have come together to discuss the challenges of recruitment in the UK.
Top web testing tips: When the loser is actually a winner
Marie Despringhere, UK Country Manager, Optimizely discusses how failed tests can actually bring the most value and that it is how you learn from the tests that can have an impact.
YouTube woos small businesses with free professional video ad tools
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.
Right to reply: Six reasons why Three’s ad blocking will fail
With Three starting its ad blocking trial this week, Andrew Darling Blis Communications Director, argues why this will not be successful, and how the advertising industry can address the challenge of ad blockers.