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Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
Top tips: Common mistakes businesses make when investing in new technologies – and how to avoid them
In this digital age, there’s a perception that investment in the latest disruptive technologies will equip businesses with everything they need to stay relevant and competitive. However, Rudi de Sousa, CTO at software engineering consultancy YLD, explains how there are several flaws in this approach – not least because innovation is about far more than … [Read more…]
Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]