Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications … [Read more…]
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.