The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.
For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research.
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.
Account management firm Sage has today launched its first ever digital Christmas advertising campaign, recognizing the “heroes” who work through the holidays.
Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below…
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