YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.
Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve.
EyeEm has launched its phot-selling community ‘Market’ in the UK, letting its 13m+ community members to sell the photos they take on their phones (or through any other device) in an open marketplace.
Throwing rocks into the pond to create waves is great if the rock is big and interesting enough to your market (not just to you), but if it isn’t, you could just be confined to a storm in your very own teacup. Ashley Carr, Founder of Neo PR, offers tips on how to get journalists … [Read more…]