76% of UK companies are planning a big data or data analytics project within the next twelve months, but 70% of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools.
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media.
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report.
eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.
Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.
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