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Selling to silver surfers: how e-tailers can develop emotional intelligence to appeal to an older demographic
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]
Visual IQ gives brands ‘people-based insights’
Visual IQ has partnered with data management platform Lotame, to deliver people-based marketing insights.