Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.
Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
Steve Keightley, Head of Media at Maxymiser said says, it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.
Watch the ‘Programmatic 101’ panel discussion from the event below: With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.