Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red.