News
Despite digital demands, shoppers still value traditional in-store customer service
Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce solutions, reveals.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Top tips: How can AI help supermarkets keep food fresh?
With this week’s news that the East of England Co-op will become the first major retailer to sell food beyond its “best before” date, there is clearly a growing recognition within the industry that supermarkets must do more to reduce the amount of food waste. Retailers must balance ordering enough stock so that customers can … [Read more…]