Mobile
Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…
Pre-roll ads: “Least interruptive and best for brand recall”
Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.