Tesco Clubcard is trialling a new service giving customers the ability to sign up for a new card through a tablet app in store.
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution.
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.
Back in October, broadcaster Channel 4 ’s ‘Stand Up To Cancer’ telethon event in support of Cancer Research UK managed to get 360,000 intervactions. This case study looks at how mobile marketing firm Velti delivered the campaign.
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research.
Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.
More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for just one year or less.
The Information Commissioner’s Office (ICO) is set to issue two monetary penalties totalling well over £250,000 to two illegal marketers who have been responsible for distributing millions of spam texts.
As the recent IAB statistics on mobile optimisation highlight (Nearly 40% of top 100 brands have a mobile optimised website, 20th August 2012), the critical question that online brands should be asking clearly no longer is ‘Why should I invest in mobile?’ but ‘How should I invest?’ Tim Burge, Pre Sales Director at Maxymiser, looks … [Read more…]