British consumers truly value brands that use text messaging to engage with them, according to a new poll.
Somewhat late to the party, 2011 is billed as the year that the financial services sector will truly embrace the mobile. Other sectors have been more forthcoming in driving mobile revenues but perhaps the mobile marketing opportunity for finance products and services is worth waiting for? James Richards, Director of mobinetic, IE, takes a closer … [Read more…]
O2 recently revealed its personalized marketing service, called ‘More’ has grown rapidly to 2 million customers. Justin Schamotta staff writer for Choose.net, takes a closer look at the growth of the new mobile marketing platform.
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.
Tremor Media has bought mobile video firm Transpera, as the online ad network expands to mobile.
This Christmas, the NSPCC is once again running a nationwide seasonal campaign that sends children a ‘Letter from Santa’.
Rightmove has launched a new mobile website (mSite), following its number one ranked iPhone app, in response to the growing opportunity amongst users of Android phones and other mobile operating systems.
Mobile texts can be one of the most personal forms of marketing.. so how do you avoid turing off consumers? Txtlocal provides their top 10 tips to help you’re business stay ahead of the competition.