Vodafone UK, Telefónica UK (the owners of O2) and Everything Everywhere (the joint venture between Orange and T-Mobile), are working on a mobile commerce joint venture, in a bid to improve mobile payments in the UK.
Most mobile users (60%) click on mobile ads at least one a week, according to a new poll.
Following this week’s episode of The Apprentice and the conversations taking place last night between the UK’s mobile and tech community, Paloma Vivanco-Coutts, mobile marketing manager at Velti and 2010 Apprentice contestant, offers her guide on how to make your app stand out in a highly competitive market.
XS2TheWorld, a mobile marketing agency founded in the Netherlands, today announced the opening of a London office to capitalise on the UK’s dynamic and growing mobile market.
British consumers truly value brands that use text messaging to engage with them, according to a new poll.
Somewhat late to the party, 2011 is billed as the year that the financial services sector will truly embrace the mobile. Other sectors have been more forthcoming in driving mobile revenues but perhaps the mobile marketing opportunity for finance products and services is worth waiting for? James Richards, Director of mobinetic, IE, takes a closer … [Read more…]
O2 recently revealed its personalized marketing service, called ‘More’ has grown rapidly to 2 million customers. Justin Schamotta staff writer for Choose.net, takes a closer look at the growth of the new mobile marketing platform.
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.
Tremor Media has bought mobile video firm Transpera, as the online ad network expands to mobile.
This Christmas, the NSPCC is once again running a nationwide seasonal campaign that sends children a ‘Letter from Santa’.