Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.
In May there was an unexpected slowdown in UK online retail volumes – as the unsettled weather and general election may have impacted upon shopper behaviour, according to data from the IMRG MetaPack UK Delivery Index.
Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve.