E-commerce
Consumers strongly skeptical of retailers’ data privacy initiatives
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research.
How prepared are logistics operations for Black Friday peak?
A lot of work has been done by the logistics industry to ensure that the Black Friday period is managed efficiently this year, and today IMRG is publishing three key considerations in support of achieving this.
JUST EAT boosts multichannel marketing
Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.