The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
A London poster ad featuring a bikini-clad model next to the words “Are you beach body ready?” has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on … [Read more…]
Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.
Passwords could soon be replaced by a new generation of identity verification devices that read body functions such as heartbeat, glucose levels and vein patterns. Matt White, senior manager in KPMG’s cyber security practice, argues why brands need to win consumer trust before this becomes a reality.