Top tips: The right content holds the key to reaching millennials
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of … [Read more…]