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Digital Marketing News | Digital Media & Advertising News

Netimperative delivers free digital marketing, media and advertising news every day.

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  • Dec 06, 2010
Data: Most downloaded mobile apps by sector
The most downloaded mobile apps by sector in the UK, among those who reported downloading an app during August 2010.
More stories? Follow links to our mirror website
Netimperative is currently in the process of upgrading its publishing platform. Growth in audiences mean we’ve reached capacity on some of our servers so if you can’t find the story you’re looking for on these pages then try our mirror site, here: www.digitalstrategyconsulting.com/netimperative/news/.
Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Top 10 overall websites: UK
Sites ranked by visits for the week ending 22md May 10.
UK gambling websites 'ready for US traffic boost'
Research from website performance and load testing specialist Site Confidence, an NCC Group company, suggests that UK gambling websites are ready to take advantage of renewed traffic from the US to boost revenues, should online gambling be legalised in America.
News Round-up: 5th August 2010
This week’s movers and shakers in the digital marketing industry: YouTube | Titan | LoveFilm | SapientNitro | Nudge | Companeo | Webcredible | MandMDirect.com | Salford Business School | Diffusion | balloon dog | Tottenham Hotspur | LeadPoint | e-Dialog | Cool Camping | Digital Element | Flybe | Energy Saving Trust | Webloyalty | CBS Outdoor | Maxymiser | Computer Love | Dog Digital | Nissan | toptable | Stardoll | Shazam | eWEEK Europe | Steak Digital | Maximiles | Homephonechoices | bigmouthmedia | Columbus Travel Media
Sainsbury’s online video campaign introduces the ‘Tiny Taste Team’
Sainsbury’s is launching a month long digital campaign on Facebook, billed as “Junior Masterchef meets Ready Steady Cook”, with the twist that the contestants’ summer themed recipes will be judged by three nine year olds.
Virgin Media files complaint about ‘anti-competitive’ Project Canvas
Virgin Media has lodged a complaint with Ofcom, aimed at halting the BBC-backed video-on-demand service Project Canvas.
Seventeen magazine debuts augmented reality dressing room
Hearst Magazines has teamed up with technology firm metaio to launch what they claim is the first ever ‘markerless’ augmented reality online shopping application on Seventeen.com.
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Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Aug 05, 2010
Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010
Top tips: A stitch in time- 10 tips for implementing multivariate testing
Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
Aug 02, 2010
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