Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.
The campaign, ‘It’s not Stock, it’s Shutterstock’, launches today (Wednesday 9th) January across digital and social channels in four countries, including the UK, and rolls out globally in the Spring.
The ‘It’s not Stock, it’s Shutterstock’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 500,000 contributors from around the globe.
The campaign also highlights the propriety search and discovery technologies that inspire the creative professionals who use Shutterstock to find the perfect asset every time.
The campaign celebrates the amazing artists who contribute to its platform and highlights the extraordinary value that they bring to creative endeavours every day.
The campaign will launch across digital and social channels in January in the US, the UK, Canada and Australia and will expand to countries in Europe, Latin America and Asia shortly thereafter.
“Creativity is now mission-critical for businesses of all sizes,” said Lou Weiss, Shutterstock’s global Chief Marketing Officer. “Customer expectations are simply too high– companies with mediocre advertising or visually dull websites are being left behind. Creative professionals are discovering and using our captivating images, stunning video and catchy music tracks every day in thousands of new marketing campaigns globally. Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavors every day.”
Shutterstock’s library includes more than 225 million images, over 12 million video clips and tens of thousands of music tracks and has paid out over half a billion dollars to its contributors. The company also offers a proprietary suite of search, workflow, editing tools, and other innovative products for which the company has been awarded 25 patents.
Available in 21 languages in over 150 countries, Shutterstock is used by advertising and marketing agencies, film and TV production companies, media organizations and corporations as the basis for creating compelling marketing, broadcast and editorial content for their audiences.
The new campaign was developed with the help of DiMassimo Goldstein in New York City.