Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.
The ‘2019 Colour Trends’ report matched pixel data with image download data to identify the top three colours surging in popularity year-over-year in 2018 as well as local favourites from around the world.
The neon trio of colours that have grown most in popularity include:
• Proton Purple- #8a2be2: this vivid purple represents the palpable positive charge of our daily lives.
• UFO Green- #7fff00: a bright green that evokes lush countryside’s alongside whirling rows of binary code. It’s both natural and supernatural.
• Plastic PInk- #ff1493: a sizzling pink with lots of depth, that captures the electric glow of cities at night.
“Whether it’s conscious or not, the colors we choose to represent any given occasion reflect more than just current trends in fashion or design – they have a larger cultural significance,” said Lou Weiss, CMO of Shutterstock. “If we look to the ideas influencing culture today, technology stands at the forefront. There’s tons of energy driving this movement, so it’s no surprise that the top trending colors pack a real digital punch.”
In addition to the top three fastest-growing colors in popularity globally, the report also highlights the top trending color for 20 countries around the world. From lavender blush in Japan to plum in the U.K., these hues show us local favorites in different regions around the globe. The identified colors capturing our attention in various countries are based on fastest growing year-over-year change in 2018.