For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
Using the hashtag #ScaryClownNight, Burger King urged its customers to come to select establishments across the US and Leicester Square in the UK and other places around the world, dressed in a clown costume on Halloween.
To sweeten the deal, Burger King offered the first 500 people to show up after 7 pm free Whoppers.
The ad for the campaign is as brilliant as the idea itself, with Burger King using a mashup of Stranger Things and IT to introduce the Halloween promotion.
The campaign was created by global creative agency LOLAMullenLowe.
The campaign was a success, as this tweet from Burger King Lebanoon shows:
— Burger King Lebanon (@BKLebanon) October 31, 2017