Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…
Swedish agency Forsman & Bodenfors, whose “Live Test Series” for the client included the “Epic Split” spot starring Jean-Claude Van Damme a few years back, helped develop the new campaign.
A massive carton, made mostly of cardboard and cellophane, was based on classic toy-package designs, including Volvo’s own die-cast model truck boxes.
It measured 80 feet long by 14 feet wide by 18 feet high, and took 36 hours to build. The truck itself is 72 feet long and weighs 16 tons.
“Setting a GUINNESS WORLD RECORDS title was truly remarkable, but what was most rewarding for me was seeing Joel become so excited seeing the new Volvo VNL 760 revealed when he opened the box,” said Magnus Koeck, the vice president of marketing and brand management for Volvo Trucks North America, in a press release. “It’s a great feeling to know both young and old have such affinity for Volvo Trucks and our values.”
Volvo is no stranger to viral stunts. The company’s 2013 Epic Split video, in which the actor Jean-Claude Van Damme attempted his famed splits while lodged between two moving Volvo FM trucks, currently counts a whopping 86 million views.