The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.
BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road safety campaign that imagined what humans would look like (with Australian artist Patricia Piccinini) if our bodies evolved to withstand car-crash forces.
Meanwhile, Ogilvy Media identified Facebook as the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter.
See Day One highlights here:
On day two, Pinterest president and “money man” Tim Kendall said the right technology can help us stop tapping and start doing.
Actress Laura Dern and YouTuber Grace Helbig faced off as Classic Hollywood met New Hollywood on-stage at Cannes.
See Day Two highlights here