In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.
With 20 million views collectively, the YouTube Ads Leaderboard showcases the top ads that people choose to watch — Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.
BMW has taken the lead with top 360-degree ad on the list. Below are more stats about how the 360 and VR is thriving on YouTube, as well as the full list of the Top Trending 360 Ads on YouTube globally.
360 and VR Stats:
· YouTube has more 360-degree and VR content than any platform in the world. In fact, you can watch every single video on YouTube with a VR headset, making it the world’s largest library of VR content.
· Uploads of 360-degree videos continue to grow and have doubled over the past three months.
· Global search interest for virtual reality on Google has grown by nearly 4X in the last year (Google Data, Global, May 2016.)
· Google has shipped millions of Google Cardboard viewers to help bring the VR experience to everyone.
The First Global 360 Ads Leaderboard is as follows:
1. The BMW M2 – Eyes on Gigi Hadid (360° Video)
Creative Agency: KBS
Media Agency: Universal McCann
2. McDonald’s: Angry Birds 360 Takeover
Creative Agency: DDB Chicago
Media Agency: OMD
3. Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies
Creative Agency: 360i
Media Agency: Carat
4. [아이오닉(IONIQ)] 아이오닉 360 VR 영상
Creative Agency: Innocean Worldwide
Media Agency: Innocean Worldwide
5. The 2016 Honda Civic – 360-Degree Music Video Feat. Moses Sumney
Creative Agency: RPA
Media Agency: MediaVest
6. Nike Football Sunar: Devre Arasi Konuşmasi 360
Creative Agency: Wieden + Kennedy Amsterdam
Media Agency: Mindshare
7. A Walk in Their Shoes | 360 VR Film | AT&T | TOMS
Brand: AT&T / TOMS
Creative Agency: BBDO New York
Media Agency: Media Edge CIA (MEC)
8. Samsung 360° Snowboard & Freeski Experience
Creative Agency: Millhaus GmbH
9. XFINITY | 360° NASCAR Virtual Reality Experience
Brand: Comcast XFINITY
Creative Agency: Office of Baby
Media Agency: Mediavest
10. Jumeirah Inside – 360° YouTube Video
Creative Agency: Media Monks
Media Agency: OMD