Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.
The ADEX is a DMP that aggregates, segments and analyses data so advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers.
By incorporating IP geolocation technology into its DMP, The ADEX can now provide granular location information while maintaining user anonymity. Additionally, location can be combined with other demographics to enhance targeting capability and advertising effectiveness.
“Having tested several vendors, Digital Element was by far the best performing IP provider, offering the most detailed and accurate data across all countries globally,” explained Dino Bongartz, CEO of The ADEX. “We are expanding into APAC and other new markets, so choosing a partner with global market presence and a strong reputation in the industry was important to us. Digital Element was by far the best option and we place a high value on the partnership. Since adopting the technology, our clients have reported an uplift in conversion rates of up to 25%.”
Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are very excited to work with such a forward-looking and rapidly developing company as The ADEX to improve their DMP offering. Our highly accurate geolocation data will enable the company to provide the most granular and in-depth insights to their clients, enabling more improved audience segmentation. This helps deliver meaningful content and advertising that drives better user engagement and ROI.”