Year: 2015
Top advertising tips: Mobile Programmatic – what comes next in 2016
Ad Blocking became a major threat to mobile marketers in 2015, so how can programmatic ads respond to this new level of internet filtering? Will Proops, Global Head of Revenue, Axonix looks at what advertisers and publishers should be looking at to ensure cut through for their mobile campaigns in 2016.
The year in digital: The best (and worst) of marketing in 2015
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]